I "attempted" at branding by deciding on colors for myself. Good start, but I just chose colors that I thought were cute and didn't think about what the combination would look like together. 

I incorporated 'Dennis' into it, so I knew that was the path I needed to go.

You can't read the words on the logo due to the stripes in the back. If I can't read this now, how did I think people could read it back in 2017?

Font choice. "Dennis Firsties" is too skinny to read when you zoom out. "Sparkle" is to hard to read by itself with the shadow and cursive font. 

Also, Dennis Firsties Sparkle? Just no. No. No. No. Go back to the drawing board for a new name.

Name change! I was already "The Dennis Crew" that year in my classroom, so I just moved it over to my store name.

I've actually got a normal circle logo (for TPT) happening. No frilly sides. Good change.

I've included a bold font for "Dennis," and started to make it the focal point of my store name.

I've included a picture of myself so my customers can see the person behind the store.   

The size of "The Dennis Crew" is still a bit too small. If I were to zoom out on the logo, I wouldn't be able to read it well. 

A little judgmental of myself, but I don't think I should have used a picture that makes me look younger than I am. 

Font choice again. I needed a font that was easier to read (from a distance) for "the" and "crew."

I feel like I'm much more relaxed in this picture, therefore I think the logo seems a bit relaxed. 

The colors in the picture seem to compliment the colors in the logo to a certain extent. Not the best, but they do match.  

The background behind me in the picture is a bit busy and my eyes can't seem to focus on the text or myself. A blurred background might have been better.

The text is still a bit small, but we're heading in the right direction.

When I zoom out, I can't really see "Dennis" very well, so that will need to be changed. 

I loved this color change and it really makes "Dennis" stand out! 

I brought back the apple and loved the accent it gave the logo.

I like how the white circle around the image makes the logo 'pop' a bit. 

Now, I can't read "the" or "crew" very well if I zoom out.

Although the picture seems a little more muted in color, it still is a little busy on the eyes.

Because there is text on my shirt, my eyes wander in that direction of the logo as well. You want your eyes to focus on the name on the logo!

This was post-baby Caileigh and I felt that it was time for another change. This was also when I decided to incorporate some of my current branding colors. So proud of this mama! 

I finally found a spot in my house that I was able to take a decent picture of myself without a distracting background. 

You can still read "Dennis" fairly well. 

Leaving that white circle, I see.... 

This logo was created prior to me creating logos for others AKA prior to my Procreate journey on my iPad. I had an idea for another outlined circle that would incorporate my colors, but GIRL... those dot circles were NOT IT. 

The cursive in "the" and "crew" are incredibly hard to read now. Once again, shrink your logo and see if the wording is too small. Just do it. 

I decided to keep the picture, but just flip it since it didn't have a distracting background. 

I feel like the glitter compliments the logo and doesn't take away from it. 

When I zoom out, I can actually STILL read the entire logo. 

Not much I dislike about it (currently) since the text is set up just like my current logo. 

I need to incorporate my entire palette somehow (which you'll see in the next logo change)